Landing Page Quick Tips

Date: February 28, 2021

Landing pages are created to convert traffic from your online marketing campaigns.

  1. State your value proposition
  2. Visually Focused
  3. Outline features and benefits
  4. Call to Action (CTA)
  5. Include testimonials or reviews
  6. Give a guarantee
  7. Integrate storytelling in to your landing page


State your value proposition

Answers the question, 'What's in it for them?'

VIsual Focused

Limiting information


Image examples what they are going to get

Grab their attention with a visual

Image that evokes emotion

Outline feature and benefits

Features are great, benefits are the solution to their problem.

Focus more on the benefits.

Sample benefits: 'saves you time', 'saves you money', etc.

Benefits show how you solve their problem.

Call to Action (CTA)

Single focused call to action.

Testimonials or Social Proof

Who else is using this product of service.

This can be accomplished byGive a Guarantee

Most applied to e-commerce websites.


What are the ups and downs