Landing pages are created to convert traffic from your online marketing campaigns.
Answers the question, 'What's in it for them?'
Image examples what they are going to get
Grab their attention with a visual
Image that evokes emotion
Features are great, benefits are the solution to their problem.
Focus more on the benefits.
Sample benefits: 'saves you time', 'saves you money', etc.
Benefits show how you solve their problem.
Single focused call to action.
Who else is using this product of service.
This can be accomplished byGive a Guarantee
Most applied to e-commerce websites.
What are the ups and downs