Audit your website with Search Engine Operators: SEO Audit Hacks for Small Business Owners

Quick and easy website SEO audit

Hello, Small Business Superheroes!

Are you ready to don your digital capes and dive into the world of SEO? Don’t worry, it’s not as scary as it sounds! Today, we’re going to explore some nifty SEO audit hacks that you can do yourself, just by using search engines and their operators.

What’s an SEO Audit, Anyway?

Think of an SEO audit like a health check-up for your website. It’s about making sure your site is fit, visible, and ready to attract the right crowd – your customers!

The Magic of ‘site:’ Operator

Let’s start with a simple trick. Open your favorite search engine and type in

(replace “” with your actual website address). Hit enter, and voila! You’ll see how many pages from your site are indexed by the search engine. This is a great way to check if all your pages are being recognized.

Why is this cool? Well, if you’ve got 50 pages on your site but only 20 show up in the search results, it’s like having hidden treasure that your customers can’t find. You want every bit of your content to be out there, shining bright!

More Fun with Operators

But wait, there’s more! Search engines are packed with other operators that can give you insights into your website’s SEO performance.


Ever wondered how specific pages of your website are performing in the grand scheme of the internet?

Enter the handy “inurl:” operator. This little trick is like having a searchlight that zeroes in on a specific page of your website.

Just type


into the search engine (replacing “yourpagename” with the actual name of your page), and it will show you all the instances where that page appears in the search results.

Imagine you’ve spent hours crafting a perfect page about your bespoke hand-crafted widgets.

By using “inurl:”, you can quickly see how this page is ranking in search results, and how visible it is to your potential customers. It’s a fantastic way to gauge the effectiveness of your SEO efforts for specific pages, especially if you’re running a campaign or promoting a particular service.

Think of “inurl:” as your website’s spotlight. It helps you focus on each page’s performance, ensuring every part of your site gets its moment to shine. It’s a simple, yet powerful way to make sure your hard work gets the attention it deserves!


Now, let’s play with the “intitle:” operator – a nifty tool for the Sherlock Holmes in you who loves a bit of detective work!


intitle:"Your Page Title"

into your search engine, replacing “Your Page Title” with the actual title of your web page or blog post.

This search will pull up results where your specified title appears. It’s like putting a tracking device on your page titles and seeing where they show up in the vast world of the internet.

Why should you care?

Well, your page titles are like the headlines of your website’s newspaper. They grab attention and tell readers (and search engines) what the page is about. Using “intitle:”, you can discover how your titles are performing in search results. Are they front and center, or lost in the back pages? This operator helps you see if your titles are unique and eye-catching, or if they’re getting lost in the crowd.

In the bustling marketplace of the internet, “intitle:” ensures your headlines are doing their job – luring in curious customers. It’s a quick way to check if your pages are headline acts or just another face in the digital crowd!

site: Uncover hidden duplicates with “site:”

Ready for a little digital detective work? Let’s use the “site:” operator with a twist.


into your search engine (of course, replace “” with your actual website address).

This search will help you uncover any duplicate content between the ‘www’ and ‘non-www’ versions of your site. It’s like having X-ray vision that sees through the layers of your website, revealing the hidden duplicates that might be lurking beneath.

Why is this important?

In the world of SEO, duplicate content is a bit of a no-no. It can confuse search engines and dilute your website’s authority, which might affect your rankings. By using this “site:” operator hack, you get to ensure that your website is a well-oiled machine with unique content on every page.

Think of it as a health check-up for your website’s content. Just like how you wouldn’t want to hand out identical business cards to different people, you don’t want search engines or your customers stumbling upon the same content under different URLs. It’s all about making each part of your website distinct and giving every page its chance to shine in the spotlight!

Discover Your Competitors’ SEO Strategies


to find websites similar to a competitor’s.

This can give you insights into who your online competitors are and what strategies they might be employing.

Image Search Audit:

Use in Google Images to see how your images are indexed.

Check if your images have descriptive, keyword-rich file names and alt texts.

Why Bother with SEO Audits?

You’re putting in the hard work to build your business.

An SEO audit is like giving your website a megaphone to shout about how awesome you are. The better your SEO, the higher your chances of appearing in those coveted top search results, leading more customers right to your digital doorstep.

SEO is a marathon

While these hacks are super helpful, remember, SEO is a marathon, not a sprint. It takes time, effort, and a dash of patience. But with these tricks up your sleeve, you’re well on your way to becoming an SEO wizard!

Wrap-Up: You’ve Got This!

There you have it, folks – a few simple, yet powerful SEO audit hacks using just your search engine. Give them a try and see how your site is doing. And remember, in the world of SEO, knowledge is power!

Happy auditing, and here’s to your online success!