It's healthy to occassionaly self-audit your website to see how your website stands with the on-going, ever evolving changes on the web.
Your website may be outdated or you simply may be missing elements that the search engines are looking for with your site.
The following is a brief list of various online tools one can use for free to test and get insight as to how you can further improve your website effectiveness.
The areas for audit include:
This one matters.
A slow website results in people leaving your website or not even trying.
Causes for slow websites could include images too big, web page sizes to large, web hosting issues and more.
To perform a quick website speed test on your website, use the following tools online
As more people and online visitors use mobile devices, it's important to test for mobile responsivess to answer the question, how does your website perform on mobile devices.
By running you the mobile-friendly test, you can review with you designer or developer fixes that need to be made on your website.
Here is a sample output of a website that required fixes
A few additional websites to test your mobile resposiveness include:
Search engine optimization is an ever evolving practise as changes in algorithm are mostly unknown and getting ranked for desired keyword terms is an art form in itself.
Google does publish and maintain a Search Engine Optimization Starter Guide - it's well worth reviewing
When testing your website for search engine effectiveness, the basics are required:
And the list goes on.
Want to run a full audit?
Here are a few additional resources:
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