Web design and development services for brand new websites or re-building your existing website.
Whether you are looking to have a new website built for your local business or you wish to have your existing website further optimized, we can help.
With over 20 years experience in creating, building and managing a variety of websites online, we're able to craft a solution that works for your business.
Should you wish to further extend the capabilities of your site with on-going marketing or promotions, you and your team will have the ability to grow your site with new web pages, blog postings, landing pages and other lead generation tactics.
All our websites are built with WordPress, the world's most popular websites content management system, that allows for instant publishing and self-management as required.
We build websites that are optimized for content, speed and performance.
Web design is the process of planning, creating and presenting content, or information, about your business online.
In addition, web designers take your ideas, goals and desired visitor outcomes and make them happen on a website.
The process involves gathering information about your business, determining who the website speaks to (your audience) and deciding what outcomes (goals) you wish from your website visitors.
More than just pretty picture and images, web design is the process of crafting presentable information that your visitors can engage and act upon.
In simplest terms, content is the digital information or media related to your business or website.
Common examples of website content would include:
Types of websites we can build for your business or organization:
Developing a website or re-building an existing website is a process that involves a number of steps, a variety of information and information sharing to put together web pages that are reflective of your business.
Very often we get asked about our website design process or where we are at in the process of building a website.
Having a general understanding helps bridge the gap with the development or re-build of a website.
Our development process will include:
One of the very first steps in our web design process is to explore what type of online assets you may currently have.
This could include online services that you may have already signed up or registered for:
Here we want to find out what you wish to achieve with your website - what are your business goals and how can the website help get to these goals.
Knowing your website goals and objective will help both parties quantify what success looks like.
Common website goals could include:
In this area we set up your ideal visitor personae; the people you wish to connect with yoru website.
Your business made be business to business (B2B) or business to consumer (B2C), therefore having an targetted understanding of who you wish to communicate with.
An example here would be; business owners in the oilfield industry in the state of Texas or internet phone subscribers in the state of Florida, or local consumers for home renovation services throughout the Fraser Valley in British Columbia Canada.
With your website over time, we will be able to track and measure demographic data as to where your visitor are coming from with Google Analytics.
The content inventory is where some business owners are challenged with.
Content could include:
In the content inventory stage, we review what digital assets you currently have about your business.
If you currently have a website, we will review to see what content gaps may exist based on information on your website or what you have communicated to us.
Basically this is the plan that includes timelines and a scope of the project or statement of work (SOW).
Should there be a lot of content and information, a sitemap would be generated and if we're working with specific design directions, wireframes and mockups would be produced.
For simple websites, a website development strategy would look like:
This area has 2 parts and defines who does what:
It could be your staff or team members that will be responsible for provide content for the website.
Once the website has launched to the web, who will manage and maintain going forward for web page content updates of changes.
We connect all websites we build with Google Analytics immediately upon launch.
This provides key data and information over time that help you make future marketing decisions.
Website analytics provides you with:
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